Conference Theme: “The Global PRactice conference will focus on how PR practitioners around the world can effectively address the complex issues in three key areas: crisis, ethics and managing global teams in today’s challenging public relations environment. The top line agenda for the day will be structured around these three topics with activities ranging from keynote speeches to workshops to panel debates. With an emphasis on the global side of PR the conference will flex between offering practical solutions, networking opportunities and problem solving to hearing cutting edge thinking from some leading experts in the global PR and communications field.”

 Time Agenda
 8:30am – 9:00am Registration
 9:00am – 9:20am Welcome
Shirley Collyer, Director, Lansons and Chair, CIPR International
Jason MacKenzie Chartered Marketer Found.Chart.PR FCIM FCIPR, CIPR President
 SESSION 1 – CRISIS ‘The Changing Nature of Crisis Management’
 9:20am – 10:00am Session Keynote Donald Steel FRSA MCIPR“Citizens, smartphones and fake news: crisis communications disrupters”
 10:00am – 10:30am Presentation – Charlie Bain, COO of Digitalis Reputation, “Managing your digital footprint, pre and post-crisis”
 10:30am – 11:10am Panel Discussion
Chair: Chris Tucker, Course Leader for CIPR Crisis Communications Diploma, PR Academy
Gillian Duffy, Senior Associate, Schillings Partners
Tim Johnson, Partner, Regester Larkin by Deloitte
Jo Klein, Consultant, Hill+Knowlton Strategies for Corporate & Crisis Communications
 11:10am – 11:30am Break
 SESSION 2 – ETHICS
 11:30am – 12:10pm Session Keynote Dr Johanna Fawkes, Principal Research Fellow at the University of Huddersfield
 12:10pm – 12:50pm Roundtable Work Josh Glendinning, Research Manager, Opinium
 12:50pm – 13:30am Panel Discussion – “Are ethical standards the same worldwide?”
Chair: Eva Maclaine, Maclaine Communications
Stuart Bruce, Founder and Principal, Stuart Bruce Associates
Robyn de Villiers, CEO, Burson-Marsteller Africa
Jim Donaldson, Head of Fleishman Hillard UK and Middle East
Ella Minty, Corporate Affairs and Stakeholder Engagement, PRNews Guidebook
 13:30pm – 14:30pm Lunch
 SESSION 3 – MANAGING GLOBAL TEAMS  
 14:30pm – 15:00pm Session Keynote Dr. Herbert Heitmann, EVP Global Brand, Communications and Government Relations, Bayer
 15:00pm – 15:20pm Presentation Kerry Thorpe, European PR Lead, Ben & Jerry’s Europe
 15:20pm – 15:40pm Presentation – Heidi Myers, EMEA Marketing Director, Meltwater
 15:40pm – 15:55pm Coffee Break
 15:55pm – 16:35pm Panel Discussion
Chair: Scott McKenzie, Joint Managing Director, Lansons
Jaimie Brown, Global Head of Communications, Clarivate Analytics
Meriel Schindler, Partner, Withers LLP
Ian Smart, Partner, Grant Thornton UK LLP
 16:35pm – 16:45pm Closing Remarks
Jason MacKenzie Chartered Marketer Found.Chart.PR FCIM FCIPR, CIPR President
 16:45pm – 16:55pm Conference Close
 17:00pm Onwards Opinium Drinks Reception – Rotunda Bar, King’s Place

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